• Chloe

Melbourne Fashion Week - Street Runways

I was excited to see that one of the first events on my radar when I landed in Melbourne was going to be Melbourne Fashion Week as anyone who knows me knows that I have a quiet love for fashion and sewing. With limited time to get involved, the pinch of moving to a new country, and most of the paid events sold out I sought out the best (in my opinion) free events available for Melbourne Fashion Week 2018.

These Street Runways were held on the iconic lane ways of Melbourne CBD with the street art making the perfect backdrops for these individual shows and designers. See my vlog of these events on my YouTube channel or vlog section of this website.



Street Runway One

Street Runway One was set to take place on Union Lane but moved to Howey Place due to the wet weather. Only on the next block, I think Howey Place was a more suitable venue for this Street Runway which showcased a number of high street brands available within the city. My favourite part about this runway was the noticeable share in attention for both male and female fashion which can often be overlooked in the industry. Further to this, there was a clear nod to equal opportunities with models of all abilities taking to the catwalk.


See a list of designers below!

Designers:

CUE | ELK | FOREVER NEW | LEVI STRAUSS & CO. | OBUS | PETER JACKSON | WITCHERY


Street Runway Two

Street Runway Two


Street Runway 2 took place in one of Melbourne's many amazing lane ways, Union Lane, which is decorated with street art. This setting was perfect for the sustainable and indigenous focus of this runway showcasing many multicultural designers within a work of art itself. These independent designers and retailers were a personification of Melbourne as a city.


See a list of designers below!

Designers:

ASIYAM | BEEKEEPER PARADE | KEEGAN | REMUSE | RKM | SZN | THE SOCIAL STUDIO


Street Runway Three

Street Runway Three


Nestled around the corner from Melbourne's China Town, Section 8 on Tattersall's Lane hosted the third and final street runway for Melbourne Fashion Week. This was another great example of the cities artistic and cultural industries colliding with a side order of Melbourne's great hospitality; there was set to be an after show party that evening which, unfortunately, I couldn't attend. Even in the 'standing room only', I got an amazing view of the designer's work and the entire runway show.

This runway was dedicated to 'Australia’s independent and emerging labels' as chosen by the Australian Fashion Council and definitely represented the more 'fashion over function' side of the industry. Many of the looks showcased had a distinctive first edition of many feel to them but I would be super excited to see them in the future and definitely would recommend looking out for those names below.


See a list of designers below!

Designers:

A.BCH | AUTARK | GEHRICH | IVY NIU | JUDE | MAUDE STUDIO | MILLICENT ELIZABETH | ONEIRIC | RBCCA KSTR | VINCENT LI | KHOLO


Overall, for a free event, these street runways had great content and were well organised for those who wanted in on the Melbourne Fashion Week fun but maybe didn't want to commit to a funded event. All of the runways I attended were overflowing with attendees so it would be great to see more showings of these events; possibly three per day instead of only two.

If I'm still around next year, I'm definitely going to look into more opportunities to attend more of the Melbourne Fashion Week events.


Chloe

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